How to attract more visitors to your RV park.


Summer around the corner, and that makes this prime time for RV sites! Not only are all the year-round RVers still on the road but summer adventurers and families are making the most of the season and the kids’ summer breaks with RV trips

How do you make this your most successful year yet and attract more guests to your RV park this summer? Try these top tips.

Add Convenient Amenities

Amenities are among the top factors that set one RV park above the rest, so the right facilities can be profitable investments. As wonderful as recreational amenities are, convenience-based resources are appreciated too, especially for RVers who are out on a long trip or are full-timers. Consider adding perks like a laundry facility, a vehicle washing station, an air pump for tires, grills, printers, and recycling receptacles.

Boost Your Social Media Presence

Social media marketing is a highly effective way to spread the word about your RV park and bring in more visitors. Set up pages on multiple platforms - especially Facebook and Instagram, but TikTok, Twitter, and YouTube are nice to add as well. Post regularly with content that both interests your audience and is flattering to your RV park. You can post about your most popular amenities, activities and entertainment in your area, pro tips for RVers, and more. You can also interact with other RV-related pages to give your name more visibility.

Upgrade Your Sanitation Set-Up 

One of the first things most RV guests need to do when they arrive at your campsite is to empty their septic tanks. Simple niceties and upgrades can make this a much more pleasant experience. For example, invest in a foot-operated sewer cap. This allows guests to hook up to the septic tank without handling the cap with their hands, so it’s easier and more sanitary. Other additions, like a hand sanitizer station and an overhang for more comfortable use on a rainy day, will help too.

Make Booking Simple

Are you still handling bookings over the phone? You might be surprised to find how much of a difference it makes when you switch to online bookings. For starters, it allows guests to book at any time rather than during your office’s open hours, which can be difficult for those who work full-time from the road. Second, your guests may be booking their spot while on the road or in a remote area in their RV. Trying to make arrangements over the phone when the cell signal is poor is difficult and frustrating, but online booking offers guests another option.

Create a Community

The 80/20 rule, AKA the Pareto Principle, is a principle in business that 80% of a company’s revenue typically comes from 20% of its clientele. Your RV park can benefit greatly from earning the loyalty of guests that return time and time again or stay for long periods of time. One way to do this is to foster a sense of community among your guests and staff. You can do this by, for example, holding events for guests like ice cream socials and cornhole tournaments, having common facilities that encourage mingling like athletic courts and firepits, and so on. This gives guests a much more compelling reason to come back - to visit friends and relive fun memories.

Prioritize Accessibility

Accessibility is vital for any business, and that includes RV parks. Accessibility features like ramps where necessary, Braille signage, an accessible website, and so on will make your RV park a welcoming option for all RVers. Make sure your accessibility features are well-articulated on your website so RVers with disabilities know that your site has what they need.

Welcome Furry Guests

For so many RVers, their pups or other pets are integral parts of their family, and they want to book a campsite where those family members are welcome. You can make your RV park more pet-friendly with features and amenities like a dog washing station, free biscuits from your staff, doggie clean-up bags dispensed throughout the park, and even an enclosed off-leash dog park. 

Encourage Guests to Post Reviews

When RVers shop around for campsites, you can expect them to look up reviews, just like other travelers shopping for hotels. Be proactive by encouraging your guests to leave reviews for your RV park.

One strategy is to email each guest after they check out, asking them to post about their experience and providing links to your page on various review sites like Google, Yelp, Facebook, Trip Advisor, and so on. Or, you can take it a step further and send guests a survey when they check out, with a system that automatically sends review links to guests who rate you well on their survey.

Establish Relationships with Related Businesses

When RVers come to your campsite, chances are they won’t just be staying on your grounds. They’ll want to go out and explore the area’s activities, entertainment, restaurants, and so on. You can use that to your advantage.

Get to know businesses and parks in your area that could be frequented by RVers, like camping stores, state parks and national parks, RV dealerships and service centers, outdoor recreation businesses like marinas or kayak rental shops, and so on. RVers may ask the staff at these shops and parks for recommendations of where they should stay while they’re in town, and if you have a relationship with them, they’ll put in a good word for you. You can return the favor by recommending them to your guests too.

Take Steps Toward a More Successful RV Park

You have big dreams for your RV park as a place where families and individuals can come together and make lifelong memories while experiencing the world around us. The tips above can help you make that happen while putting more money in your pocket by attracting more guests to your RV park.

By Jeyree Reed
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